The Ultimate Barista Challenge is back at the International Restaurant & Foodservice Show of New York. Come watch as professional baristi face challengers on the exhibition floor where they prepare their signature espresso beverages for a panel of discerning judges. There will be a showdown of three flights of espresso frappe, espresso cocktails and beautiful café latte art.
In addition to watching the action unfold you will learn the value of fine espresso and coffee on your menu, secret tips to drive profitability into your offerings and tips to impress your customers.
What is a barista? A barista is someone who demonstrates their passion and knowledge for coffee for customer's everyday in cafes, restaurants and coffee bars around the world.
Think you've got what it takes to win The Ultimate Barista Challenge? Professional barista who wish to be considered for the challenge must apply directly with curriculum vitae (bio), photograph and professional barista and/or challenge experience to sjohnswholecup@aol.com.
The Ultimate Barista Challenge® USA ensues to the delight of the audience and barista alike. Winners receive trophy, cash and prizes and of course, the recognition as "The Ultimate Barista."
Schedule of Events
| Sunday, March 3 |
| 10:00 – 11:00 |
IRFSNY's "Coffee Brewing Meet & Greet" (near UBC Stage in the Tea & Coffee
Pavilion) All exhibitors & Attendees Welcomed! |
| 11:30 – 12:30 |
Ultimate Barista Challenge Latte Art Championship Round – Ultimate Barista vs. NYC Challenger! |
| 1:00 – 1:30 |
Latte Art Session Demo w/ Audience participation |
| 2:00 – 2:30 |
UBC Latte Art Champion is announced |
| 3:00 – 3:30 |
Espresso Machine Demonstration brought to you by * La Cimbali & Ammirati * (Visit them at Booth # 1203) |
| 4:00 – 4:30 |
“Brewing the Perfect Espresso” Demonstration with Danny Johns |
| 4:30 – 5:00 |
On-Stage UBC Barista Jam with local cafes & roasters! Come check out the UBC Sponsor Products with professional barista! |
| Monday, March 4 |
| 10:30 – 11:30 |
“Espresso Frappe Demonstration” with Ultimate Barista USA brought to you by Vitamix Foodservice! |
| 12:30 – 1:00 |
UBC Espresso Frappe Challenge: Ultimate Barista vs. NYC Challenger! |
| 1:30 – 2:30 |
Coffee Brewing Demonstration |
| 3:00 – 3:30 |
UBC Espresso Frappe Champion is announced |
| 4:00 – 4:30 |
On-Stage UBC Barista Jam with the Ultimate Baristi! Come check out the UBC Sponsor Products with professional barista! |
| Tuesday, March 5 |
| 11:30 – 12:30 |
UBC Espresso Frappe Challenge: Ultimate Barista vs. NYC Challenger! |
| 1:00 – 1:30 |
“Best of Brew Demonstration” with Ultimate Barista USA brought to you by *UBC Coffee or Brew Sponsor Name Here* ! |
| 2:30 – 3:00 |
UBC Best of Brew Champion is announced |
| 3:00 – 3:30 |
On-Stage UBC Barista Jam with local cafes & roasters! Come check out the UBC Sponsor Products with professional barista! |
* Schedules may be changed at any time *
 CMN Video: Ultimate Barista Challenge
Chef Mark speaks with Sherri Johns of the Ultimate Barista Challenge, about the qualities a great barista must possess to produce the perfect cup of coffee, and we see some the these fine folks practice their trade with latte art and frappacino competitions.
A production of The Culinary Media Network. www.culinarymedianetwork.com
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